Press Release

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Contact: Michael Prichinello
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PERKY JERKY UNVEILS NASCAR RACE TRUCK AND PAINT SCHEME TO BE PILOTED BY
FORMER FORMULA ONE CHAMPION KIMI RÄIKKÖNEN IN HIS NASCAR DEBUT

World Waits to See Kimi Räikkönen’s Performance in First NASCAR Race

DENVER, CO. (MAY 17, 2011) Perky Jerky, the ultra-premium jerky flavored with a hint of guarana that’s quickly gaining fame around the
world, unveiled today the paint scheme set to adorn Kimi Räikkönen truck for his NASCAR debut in the Camping World Truck Series race
this weekend at Charlotte Motor Speedway. This race will mark the first time the 2007 Formula One world champion will compete in a
NASCAR event.

Räikkönen’s self-owned operation, known as ICE1RACING, which also fields his World Rally Championship and motocross teams, has
partnered with Kyle Busch Motorsports (KBM) to assist in the move to NASCAR. KBM will field the No. 15 Toyota Tundra for Räikkönen to
pilot Friday night.

Known worldwide as “Iceman” for his surgical driving skills and calculated demeanor both on and off the track, Finnish race car driver
Kimi Räikkönen is regarded as one of the world’s most successful professional athletes. His move to NASCAR has captured the attention
of the global sporting media and the world is waiting to see how Räikkönen will adjust to the world of NASCAR.

“Perky Jerky might only be two years old, but we have one of the best race car drivers in the world to represent our brand in America’s
greatest race series,” said Brian Levin, Perky Jerky founder and chairman on the herd. “We look forward to seeing Kimi take the green
flag on Friday for Perky Jerky and we’ll be cheering him along as will our Perky Jerky fans across the country and around the world.”

Already entrenched in NASCAR as the official and exclusive jerky of the Daytona 500, Perky Jerky has developed a marketing strategy
that includes consumer sampling via velcro suits, better known as the “jerk suit” and tasting opportunities via the “jerk bar”, a traveling
sampling display, which has become a must-stop at many NASCAR events around the country.

Kimi Räikkönen will drive the No. 15 Perky Jerky Toyota Tundra in the NC Education Lottery 200 at Charlotte Motor Speedway on Friday,
May 20, 2011. The race will air on SPEED beginning at 8:00 pm ET.

About Perky Jerky: Four years ago during a ski lift calamity, Perky Jerky’s founders spilled energy drink all over their stash of beef jerky.
Stranded, hungry and 40-feet off the ground, they ate the soaked jerky and realized they were on to something. Three years in the kitchen
and hundreds of homemade jerky recipes later, Perky Jerky was perfected and launched in 2009. In less than two years, Perky Jerky has
quickly reached stratospheric levels of popularity amongst athletes, moms, students, troops and truckers alike. Perky Jerky can be found
at many retailers across the country, including Home Depot, 7-Eleven, Publix, Target, Sports Authority and many other fine retailers. Keep up
with Perky Jerky on Facebook and on Twitter

  
To learn More about Perky Jerky, visit www.perkyjerky.com

To learn more about Kimi Räikkönen, visit www.kimiraikkonen.com.